Plain-English briefings on the best published studies about sales, marketing, AI and video. What the data says, and exactly how to use it in your business.
Firms that contacted leads within an hour were nearly 7x as likely to qualify them. Here is what the research found and how to apply it.
Read the briefing →AI · 5 min readMcKinsey's 2025 survey shows AI is everywhere but rarely scaled. Small businesses that systemise it now gain a real edge.
Read the briefing →Video · 5 min readWyzowl's 2025 survey: 93% of video marketers report good ROI and 87% of people say a video convinced them to buy.
Read the briefing →Marketing · 5 min readMcKinsey finds personalisation typically lifts revenue 10-15%, and fast growers earn 40% more revenue from it.
Read the briefing →Growth · 4 min readBain & Company's Fred Reichheld showed retention is one of the most powerful profit levers. Here's how to use it.
Read the briefing →Briefings summarise third-party research with full citations. Statistics belong to their original authors.
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