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Curated AI tools library · updated October 2026
The 65 AI tools worth your time (and the hidden gems most people miss).
A curated directory of the AI tools top creators, marketers and agencies use for video, UGC ads, images, voice, music, Meta ads, automation and sales. Organised by job, with our top picks highlighted.
- Organised by what you want to create
- Top picks and hidden gems clearly marked
- Links straight to each tool
Quick Picks
Not sure where to start? Start here.
| If you want to create… | Start with |
|---|---|
| A cinematic AI commercial | Higgsfield or Google Veo |
| UGC-style Meta ads | Arcads or Creatify |
| Ad creatives & static ads | AdCreative.ai + Midjourney |
| An AI spokesperson / digital twin | HeyGen |
| Short clips from long videos | OpusClip + Submagic |
| A natural voiceover | ElevenLabs |
| A jingle or background track | Suno |
| Product photos | Gemini Image or Flux |
| An AI phone receptionist | Vapi or Retell AI |
| Workflow automation | n8n or Make |
| Lead research & enrichment | Clay |
| A pitch deck in minutes | Gamma |
AI Video Generation
Text-to-video and image-to-video models for commercials, b-roll and cinematic ads.
Top pick
HHiggsfieldDirected, cinematic video with camera moves and access to several top models in one placeVisit ↗
GVGoogle VeoCinematic clips with synchronised audio (Veo 3.1)Visit ↗
KAKling AIHigh-volume, budget-friendly clip productionVisit ↗
RRunwayFine creative control over motion and cameraVisit ↗
LDLuma Dream MachineSmooth camera motion with keyframe controlVisit ↗
HMHailuo (MiniMax)Fast image-to-video animationVisit ↗
PPikaPlayful, effect-driven social clipsVisit ↗Hidden gem
HHedraExpressive talking characters from a single imageVisit ↗
UGC & Avatar Ads
AI actors, presenters and UGC-style creatives for Meta, TikTok and YouTube ads.
Top pick
AArcadsRealistic talking-head AI actors with emotion controlVisit ↗
CCreatifyAd research, video production and launch in one systemVisit ↗
HHeyGenAvatars, digital twins and multilingual translationVisit ↗
MMakeUGCLow-cost, phone-style product videosVisit ↗Hidden gem
TTopviewTurns product links and catalogs into video ad variantsVisit ↗
SSynthesiaBrand-consistent spokesperson and training videosVisit ↗
Editing & Repurposing
Cut, caption and repurpose long videos into short-form content.
Top pick
CCapCutFast editing with templates, effects and auto-captionsVisit ↗
DDescriptEdit video by editing the transcriptVisit ↗
OOpusClipTurns long videos into viral-style short clipsVisit ↗Hidden gem
SSubmagicAnimated captions, b-roll and zooms for shortsVisit ↗
CCaptionsMobile-first editing with eye-contact correctionVisit ↗
VVEEDBrowser-based editing, subtitles and translationVisit ↗
AI Images & Design
Product shots, ad creatives, thumbnails and brand visuals.
Top pick
MMidjourneyBest-in-class artistic and photographic qualityVisit ↗GIGemini Image (Nano Banana)Precise image editing and consistent charactersVisit ↗
CIChatGPT ImagesConversational image creation with strong text renderingVisit ↗
IIdeogramTypography and text inside imagesVisit ↗Hidden gem
KKreaReal-time generation, upscaling and many models in one studioVisit ↗
FBFlux (Black Forest Labs)Photorealistic open models for product imageryVisit ↗Hidden gem
RRecraftVector graphics, icons and brand-consistent setsVisit ↗
AFAdobe FireflyCommercially safe generation inside the Adobe ecosystemVisit ↗
CCanvaDesign anything fast with AI features built inVisit ↗
AI Voice
Voiceovers, voice cloning and dubbing.
AI Music
Songs, jingles and royalty-free background tracks.
Top pick
SSunoFull songs with vocals from a text promptVisit ↗
UUdioHigh-fidelity tracks you can refine section by sectionVisit ↗
EMElevenLabs MusicMusic trained on licensed data for commercial useVisit ↗
SSoundrawCustomisable background music by mood and lengthVisit ↗
AAIVACinematic and orchestral scores with MIDI exportVisit ↗Hidden gem
BABeatoven.aiAffordable mood-based royalty-free musicVisit ↗
Meta & Performance Ads
Create, test and analyse ad creative at scale.
Top pick
MAMeta Advantage+Meta's own AI for audiences, placements and creativeVisit ↗
AAAdCreative.aiGenerates conversion-focused ad creatives and copyVisit ↗
MMadgicxAI optimisation and reporting for Meta adsVisit ↗Hidden gem
FForeplaySave and organise winning ads from ad librariesVisit ↗
MMotionCreative analytics to see which ads actually winVisit ↗
Writing, Research & Thinking
Assistants for copy, strategy, research and analysis.
Top pickCChatGPTAll-round assistant for writing, ideas and analysisVisit ↗Top pick
CClaudeLong-form writing, analysis and working with documentsVisit ↗GGeminiGoogle's assistant, connected to WorkspaceVisit ↗
PPerplexityResearch answers with cited sourcesVisit ↗Hidden gem
NNotebookLMTurns your documents into summaries, Q&A and audio overviewsVisit ↗
AI Agents & Automation
Connect apps, automate workflows and deploy voice and chat agents.
Top pick
NNn8nPowerful workflow automation with AI agent nodesVisit ↗
MMakeVisual automation for complex workflowsVisit ↗
ZZapierThe easiest way to connect thousands of appsVisit ↗
GGoHighLevelAll-in-one CRM, funnels and automations for agenciesVisit ↗
VVapiBuild AI voice agents that make and take callsVisit ↗
RARetell AINatural-sounding AI phone agents for businessesVisit ↗
MManyChatAutomated Instagram, WhatsApp and Messenger conversationsVisit ↗
Sales & Outreach
Find leads, enrich data and run outbound at scale.
Top pick
CClayLead enrichment and AI research for personalised outreachVisit ↗
AApolloB2B contact database and sequencesVisit ↗
IInstantlyCold email at scale with deliverability toolsVisit ↗
LLemlistMultichannel personalised outreachVisit ↗Hidden gem
FFathomAI notes and summaries for every sales callVisit ↗
Websites, Decks & Apps
Ship pages, presentations and tools without a dev team.
Tools and pricing change quickly. Always check each provider's current terms. Some links may be affiliate links, which means we may earn a commission at no extra cost to you. We only list tools we believe are genuinely useful.
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