I’ve spoken previously about online coaches who are killing it at the moment ($50-100K/month revenue), specifically the difference between them and coaches who are stuck at around $8-10K/month despite them having the exact same skillset
I described the difference as the way the hyper-successful are utilizing ‘???????’ to generate clients on demand while they spend their hours working on the parts of their business that they enjoy (and actually growing it)
Quickly I want to list the benefits of these systems I’m talking about:
Less time grinding on content creation
No more awkward messages to randoms trying to close a new client
More time for you to actually enjoy your life and your business
Scheduled calls on-demand with leads
The ability to scale to $100K/month within a matter of 3 months
I’ve had people ask me a bit about how the system works, so this post is dedicated to diving into actually what the hell I’m going on about so that you can start setting one this up for your own online coaching business.
It basically comes down to these 5 steps:
1- Traffic
2- Value Video Sales Page(VVSP)
3- Closing
4- Delivering
Traffic:
We’re talking paid traffic here. I recommend using Facebook ads in the beginning but other platforms work too. Basically, instead of creating content for organic reach on our pages to potential clients, we are testing different audiences and putting ads directly in front of them
Here we are advertising the video from our VVSP.
The goal here is to figure out which audience is the best target for your online coaching program. To do this, you see which ads are getting clicks for no more than $1. Things that will need work to hit that target are your audiences, your copy writing language, your message and your creatives
VVSP:
This is the fun part; creating a video that is loaded with so much value which teaches your audience on topics that you’ve hand picked. The best part about this, is that the lessons you teach are based on exactly what the audience wants, so we know it’s of their interest
Using this video, we make a connection to our audience while becoming an authority as a coach and someone who knows what the F*ck they’re talking about.
Right at the end, you tell them that they can schedule a FREE strategy call 1 on 1 with yourself where you are going to help them directly with their business. We’re aiming for $100 per call scheduled here
Closing:
Once someone has scheduled a call with you, you show up and keep delivering them insane value by attending to their objections, what they need help with, what’s holding them back, etc. By the end of the call, this person is eating out of your hands and that’s when you pitch them your program for the easiest, least awkward close of your career. Aim for a MINIMUM 20% close rate (⅕)
Devliering:
This is where your expertise comes into play as a coach.
You have your amazing program ready to be delivered, I recommend private Facebook groups as your platform.
Work to create a community that engages and thrives with each other. Hold Group Q&A’s every week so you can really connect with your clients
Most importantly, improve your program every month, that’s actually why we do the Q&A’s! Did somebody ask you how to lose fat without losing muscle? Start writing that new module for your program on exactly how to do it
I hope this gave you all some clarity on the actual system to scaling your online coaching business to $100k/month.If you have any questions, don’t hesitate to ask!
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